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ABOUT THE EPISODE 

Today, we are in conversation with April Dunford to explore the importance of starting with a well-defined product or service positioning. Too often, customer experience friction develops when the positioning hasn’t been done well. April presents simple ideas to help better define a product or service from her recent book Obviously Awesome: How to Nair Product Positioning so Customers Get It, Buy It, Love It.

The Customer Experience (CX) Guru with Eric Michrowski

Listen to more Episodes at: https://thecustomer.guru/

Powered By Propulo Consulting: https://propulo.com/

Eric Michrowski: http://www.ericmichrowski.com/

ABOUT THE GUEST

April Dunford is a consultant and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career as VP Marketing at a series of successful startups. She is the author of the best-selling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it

For More Information: aprildunford.com

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